Technology

TAKING ADVANTAGE OF OTT (Over-the-top) TECHNOLOGIES IN 2023 (Part 2)

Posted on by Korede Fagbola
10
May

The far-reaching prospects of OTT tech got us all excited and revved up in the first instalment of this 2-part series, but it’s just the beginning.

No one is left behind when it comes to OTT technology, not after reading the concluding part of this article.

FOR FAITH-BASED ORGANIZATIONS: HOW TO IMPACT MORE PEOPLE WITH OTT TECHNOLOGY

Some ask, “how can I impact more lives with the message of hope, faith, and redemption that only gets consumed by an audience within the four walls of a building?”.

Begin to invest in OTT technologies to create wider engagement platforms and impact channels for your message as “houses of worship coming forward with an exclusive OTT platform to deliver sermons, daily masses, group prayers, and special services is quite a revolutionary move and is becoming increasingly popular in recent times.” (according to https://www.vplayed.com/blog/witness-the-rise-of-ott-in-religious-services/).  Few ways to do this are;

–      Sermon Audios

Through audio streaming, you can spread the message of love, faith and healing to a wide range of audience. The advantage here is that audio streaming requires less equipment compared to video streaming.

 

–      Live Streaming

With the right and quality livestreaming equipment at your disposal, lighting and other basic set-up, you can give people an immersive real-time experience of faith.

–      VOD (VIDEO ON DEMAND)

According to https://www.vplayed.com/blog/witness-the-rise-of-ott-in-religious-services/, ‘on-demand religious videos are a great way to deliver devotional content for people who want to access it at any point of time in a day”.

FOR STAKE HOLDERS IN EDUCATION: HOW TO SHARE MORE KNOWLEDGE USING OTT TECHNOLOGY

There was a time OTT technology just meant video-on-demand platforms such as Netflix or Amazon, but as far back as 2019, Viacom18 launched its edutainment platform, VOOT Kids while another platform, Hungama Kids was also launched, aimed at delivering an engaging blend of learning and fun.

Africa is jumping right on the massive OTT-tech/education explosion with brands like Ulesson, Tuteria, Slump2Schools etc taking advantage of edutech.

As a stakeholder in education, here are 4 ways you can monetize educational video content through OTT tech.

  • TVOD: This includes platforms like Udemy and Cousera where students can learn at their desired pace, access relatively personalized content take advantage of the TVOD model.
  • AVOD: The content-sharing giant platform, Youtube is a perfect example of the AVOD monetization model where content/knowledge sharers can create and share educational content and make such available via digital platforms.
  • LIVE CLASSROOMS: Edtech companies like Unacademy, Doubtbox, Byju’s, Toppr etc have taken advantage of live classrooms where educational content is delivered in real-time to students and knowledge consumers from all over the world.

OTT TECHNOLOGY EVERYWHERE

Different industries, same possibilities.

It’s time to get the very basic OTT-based gadgets (cameras, lighting, professional audio etc.) right here at https://holoceneinnovations.com/contact/ and start creating more effective channels for internal operations, public relations, corporate education, content distribution and eventually market penetration.

Businesses, entertainment outfits, social impacts etc. are no longer ‘local entities’ to be confined to limited geographies and small-scale value chains but visions that can spread to the ends of the earth in scope and in impact.

Korede Fagbola